This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction.
To solve the research problem both primary and secondary data were collected. The research instrument used in collecting the data were questionnaires and interviews. Respondents consists of consumers and management and staff. From responses gotten form the respondents, some get to know about a product through those tow medias, some don’t and others do not know how they know about the product.
The impact of Advertisement can never be over emphasized. Over the years, various forms of advert have been used to achieve one desired result or the other. The question that lies unanswered is what are the impact of Advertisement to the society? Most especially on consumer product. The advertiser of these numerous consumer products, why do they advertise? It has also been observed that even products that are very old and has attain market peak level are still been advertised? It is based on these observation that this research is been conducted.
Advertising fulfills a need that can be traced back for as long as man have bought and sold. It is an act that has developed over the years. Modern advertising took off after the world war II. The industrial boom and growth of the 1950’s spilled over into 1960’s. According to “Harold Macmilliam” British prime Minister said “you have never had it so good” as time passed his observation seemed to prove true. Affluence meant greater purchasing power which had to more production and need to increase sales. Since, there is an increase kin production what tool will be used to see that the product is made known to the public/society advertising was the key. The circle of supply and demand was complete all revolving around the hub-Advertising (Awake). Based on this research, we are going to give attention to two aspect or concentrate on the television and newspaper advert to see areas it has constituted either positively to the consumer or negatively to the consumer as regards to Enugu metropolis. The issue on hand is universal this goes to show its importance.
At from of the century space in Newspaper and Magazine was sold to a client who simply filled it with basic facts that they had a product to sell. Many organizations are spending so much for this purpose, our research and with due consultation with some organization like the Nigerian Bottling company, Guinness Nigeria. We saw the percentage of what is allocated to both television and newspaper advert. The reasons behind this huge amount was among the reason for this research. Since the second world war, most western nation if not all in the world have followed the lead of advertising, even developing countries like Nigeria is not an exemption.
Advertising is one of the most powerful, socializing forces in the culture. Advert cell more than products, they sell images, values, goals, concepts of who we are and who we should be, they shape our attitudes and our attitude shape our behaviour (awake 98 p. 3) the effect is felt by all through the television. It gets into our homes, even our children can also testify to its effect. When asked based on our research to describe marketing, most consumers would start off with specific advertisement they have seen and offers they have taken up or rejected. This awareness reflect the success of advertising. It is this access to the buyer or perspective buyer that the firm seeks when considering an investment on advertising. The firms spends money to communicate with group in the market place and achieve certain result.
There have been various definitions to advertising but according to Awake 98 p 3 – 11. Advertising is the action of making something known in nature. It is often essential for preservation and propagation of life. Pricilla N. Edoga (p. 7) Any paid form of impersonal communication about ideas, goals, services of an organization by an identified sponsor.
Since advertisement on both television and Newspaper are one of the tools that is been used by most firms/organization, how will its impact be measured? What are some of the idea that should be brought forward before using either television or newspaper. Certain questions are hoped to be answered such as
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